As designers all our ideas start on paper. Whether we are designing a magazine that will be printed, or an app that's digital, it all has its start as a sketch on a piece of paper. It allows us for more freedom, it allows for quick edits, it allows a flow of ideas that is hard to get when you work digitally.
As the idea progresses it goes from quick sketches done in a few seconds to more precise designs, and finally into the digital realm. During this process we use rulers a lot to make precise measurements, draw lines, and to cut what needs to be cut. The problem for us is that we have several rulers all for different purposes all with different measurements to them. There's no singe unifying product that allows us to work for every design imaginable. A regular ruler often lacks picas, a measurement used for print, and there is no accessible ruler that has simulated pixel measurements for your digital designs.
Our goal is to combine all of these things into one ruler, the ultimate ruler for designers. The one tool you need in order to design for both print and digital.